Keyword research is one of the first things you need to focus on if you want long-term results – before traffic or content strategies. If you’re not targeting the right keywords all the traffic in the world (paid or otherwise) isn’t going to help you succeed. In this article we’re going to look at some ways that your keyword research will set the foundation for things to come.
The number of monthly searches and competing pages in Google aren’t the only things you need to be worried about when researching keywords. You might find a keyword that has a ton of monthly searches with virtually no competition, but if the people searching for it aren’t willing or able to take the action you want them to take, all that traffic is worthless.
That means you need to find targeted traffic. That means people who are willing to spend money or who are looking for information that you can provide them in return for some type of monetization.
A lot of internet marketers fail at this point. They choose keywords that might get a reasonable amount of traffic, but aren’t very effective at generating revenue.
There are a couple of ways to identify buying keywords, the first being common sense. Some keywords just aren’t likely to bring in buyers, like any phrase with the word “free” in it. If people search for “free dog training methods” it’s a lot more difficult to convince them to pay for something when they arrive at your site?
Keywords that are very specific, especially if they include product names and model numbers, tend to be a lot more effective at converting visitors into buyers. eg. If someone arrives at your site after searching for “Laptop model 123 review” they’re a lot more likely to be ready to buy.
You can also identify buying keywords with a little research on Google itself. If you search for a keyword with Google and there are zero or very few paid ads, chances are it’s not a very good keyword to target. There aren’t very many undiscovered markets out there so if you find a keyword with few paid ads, chances are other marketers have already tested them and failed.
Of course, if you’re building a website for natural search traffic you can still target the non-buying keywords to increase your traffic. Just set them aside while your site is getting some momentum and target the keywords that are most likely to bring in revenue.