Article marketing is a very popular strategy for generating traffic, for both new and experienced marketers. You don’t have to spend much, if anything, and it has worked for years while other systems have come and gone. In this article, we’re going to look at some tips for getting the most out of your article marketing efforts.
First, remember that article marketing has both short-term and long-term benefits for generating traffic.
When you submit an article to the article directories, it can start generating search engine traffic pretty quickly, and ultimately send traffic to your website via the links in your resource box. This traffic often comes in a bit of a surge, and then slows down once the article settles into a lower position in the search results.
In some cases, your articles can wind up sending direct traffic for months or even years though. And the links that point back to your website will help your site’s rankings in the search results. This is the long-term aspect of the strategy.
If you want to get the best results from your articles, you’ll want to do some basic promotion for them as well. In other words, build links to your articles on Ezinearticles.com or other article directories. Most people who submit articles just submit them and then move onto the next one. By putting in even just a little more effort than your competitors, you can leap ahead of them.
You can generate backlinks to your articles in several ways:
– Blog networks
– Social bookmarking on sites like Delicious.com
– Social media sites like Twitter or Facebook
– Another layer of articles pointing back to the first ones
You don’t need to spend as much time and effort on this second level of backlinking, but it’s definitely worth doing.
You can also improve your results by promoting the articles you’re submitting to your own network – your email list, Twitter followers, etc. Because those people are already connected with you to some degree or another, it’s not necessarily going to create new traffic but it will help to increase the number of views your articles get.
Doing this can help propel your articles onto the “most popular” lists which will then result in more views, and more traffic coming to your site.